Growth Marketer · Builder · Nairobi

Traffic is easy.
Conversion is a system.
I build the systems.

Most businesses have leads, but no follow-up. Ideas, but no product. I build the missing pieces—the automations and funnels—and make sure they actually run on autopilot.

Based in Nairobi  ·  Available for new projects

"Benjamin’s automation saved me 30 hours a week and doubled our booking rate." — E-Commerce Founder


You don't have a traffic problem.
You have a leaky bucket.

  • Losing 40% of leads in DMs.
  • Wasting hours verifying M-Pesa.
  • Doing manual "robot work".

Benjamin Oguge
About

Not a marketer for hire.
A builder who got tired of watching things break.

I started my career as a cook at Java House. Not in marketing. Not in tech. In a kitchen, learning what it means to show up every day and make something that actually has to be good because customers taste it immediately.

That mentality never left. I moved into operations, then growth, then digital, not because I studied it, but because every business I was inside had the same problem: they were spending money on things that didn't connect. Ads with no landing page. Leads with no follow-up. A product with no system around it. So I started building the connective tissue.

KejaList started the day I watched someone lose their entire rental deposit with zero paper trail and no recourse. No verification. No escrow. Nothing. I built the product I wished existed. Invision started because I kept seeing Nairobi businesses pay for growth advice that was just theory no build, no execution, no accountability. I changed the model. Real problem first. Product second. Revenue third.


Systems I've Built

Real problems.
Engineered solutions.

Products, automations, and tools — built from scratch, deployed, and used by real people.

SB
SimplyBlack AI 🟢 Online
Hey, do you have the Midnight Silk wrap?
Checking... Yes! We have 2 left. Shall I send M-pesa prompt?
AI · Automation
Live

SimplyBlack

24/7 AI WhatsApp Sales Engine

OpenAIMake.comM-Pesa API
Internal Automation ↗
The Chaos: The business owner was drowning in DMs, wasting 6 hours daily manually replying to FAQs and verifying M-Pesa payments, causing delays and lost sales.
The Build: I deployed an OpenAI-powered WhatsApp bot to instantly handle FAQs, push automated M-Pesa prompts, and log successful orders.
The Result: Achieved 24/7 sales capability. Instant AI responses recovered 30% of lost leads and saved the founder 35+ hours a week on manual verification.
Sifa Designs eCommerce Platform
eCommerce · Global
Live

Sifa Designs

The "Etsy Rescue" & Global Migration

ShopifyMulti-CurrencyLogistics
Visit sifadesigns.com ↗
The Chaos: The founder's Etsy store was abruptly facing closure. She was about to lose her customer base and needed an independent platform to survive and scale internationally.
The Build: I migrated her catalog to a fully independent storefront. I implemented multi-currency support (USD, GBP, AUD) and optimized the global shipping architecture.
The Result: We completely de-risked her business. She retained her existing clients and now has a scalable asset that is capturing new market share in the US and UK.
LeVeraux Nail Bar Platform
D2C eCommerce · UK
Live

LeVeraux

High-Converting D2C Beauty Brand

CROShopify PlusUX Design
Visit leveraux.com ↗
The Chaos: Launching a beauty brand in the saturated UK market. The client needed a storefront to handle hundreds of variants without overwhelming the mobile user.
The Build: I developed a premium D2C experience tailored for rapid conversion. I structured a complex product taxonomy and integrated conditional free-shipping thresholds.
The Result: The brand boasts a frictionless mobile buying journey, processing international transactions daily while competing with top-tier UK cosmetic lines.
KejaList Real Estate Platform
PropTech Platform
Building

KejaList

Full-Stack PropTech Platform

Next.jsDatabaseWeb App
Visit kejalist.com ↗
The Chaos: The real estate search process is fundamentally broken. Renters waste hours on fragmented, outdated listings without any real community insights.
The Build: I am currently engineering KejaList from the ground up. Architecting dynamic property discovery, neighborhood voting mechanics, and the backend infrastructure.
The Result: Deployed a data-driven waitlist funnel to capture high-intent early adopters, aggregating early demand and building a robust community.

What I Build

Four ways to work
with me directly.

01From $697
Custom Websites

Built for leads and sales, not just looks. Fast, mobile-first, and designed around your specific niche - service business, ecommerce or real estate.

DesignDevelopmentSEO-readyMeta ads
02From Ksh 40k
CRM + Automation

Missed call text-back, 5-touch up follow up sequences, Whatsapp chat bots, Google review automation, and a visual pipeline - all wired together and running 24/7

CRMAutomationFollow-upZapier
03Custom pricing
AI Skill Packs

Custom AI systems trained on your niche, your market and your workflow. Handed off as Claude skills your whole team can use.

AIClaudeCustomGlide
04Custom pricing
Full Business Stack

Website + CRM + automation + AI — one build, one person, done in a week. The whole infrastructure your business runs on.

WebsiteCRMAIDone-for-you

Free Tools

AI tools for specific problems.

🔍
Free Marketing Audit

See exactly what's breaking in your marketing — ad spend leaks, funnel gaps, tracking errors. 10-minute audit, real answers.

Run your free audit →
🤖
AI Follow-Up Templates

7 copy-paste AI prompts for following up with leads via WhatsApp and email — built for Kenyan businesses that don't want to sound robotic.

Get free access →
📊
Shopify Revenue Audit

Find where your Shopify store is leaking money — abandoned carts, weak flows, missing SEO basics.

Coming soon

Automation Starter Kit

5 Make.com workflows every small business should have running. Free to download and use.

Coming soon

📈
Growth Strategy Template

The exact framework I use when onboarding a new client — channel selection, funnel mapping, KPI setting.

Coming soon


Writing

Practical guides,
not fluff.

Digital Marketing · AI
How to Use AI to Run Your Marketing Without a Full Team

How Nairobi SMEs are using AI tools to write ads, schedule content, and follow up with leads — without hiring more people.

Read the guide →
Automation · Business
5 Automations Every Kenya-Based Business Should Have Running

Missed follow-ups and manual data entry are costing you deals. Here's the automation stack that fixes it — built with Make and n8n.

Read the guide →
No-Code · Shopify
How I Built a Full Marketplace Solo in Bubble.io

A behind-the-scenes breakdown of building KejaList — the decisions, the mistakes, and the shortcuts that actually worked.

Read the guide →
View all posts →
LET'S WORK TOGETHER

Ready to build
something real?

Book a 30-minute call. We'll talk through your business, what's breaking, and whether I'm the right person to fix it.

Based in Nairobi  ·  Usually responds same day

Book a Call With Benjamin → Or send an email